What Schema Markup Actually Does
Schema markup is small chunks of code (usually JSON-LD) you add to your pages. Customers never see it, but AI
engines do. It tells them:
- Who owns this website
- What type of business it is
- Which services or products you offer
- Where you’re located and when you’re open
- What other people say about you (reviews)
Without schema: AI has to guess from messy HTML and text.
With schema: AI reads a clean, labeled data file and can trust it.
The 3 Most Important Schema Types for Local Businesses
1. Organization / LocalBusiness
This tells AI, “Here is the official record of who we are.” It should live on your homepage and contact page.
- Business name and legal name
- Address, phone, email
- Service area
- SameAs links (Facebook, Instagram, Chamber, etc.)
2. Service
Service schema describes what you actually do. Each main service should have:
- A clear name (“Emergency AC Repair”)
- A short description in plain English
- Who it’s for (homeowners, small businesses, etc.)
- Price range if possible
3. FAQPage
FAQ schema wraps around your question-and-answer content. AI engines love this because it’s literally the
format they answer in.
- Each question and answer marked separately
- Simple, non-salesy wording
- Real questions your customers actually ask
How Schema Helps With GEO and AI Search
GEO needs clean facts. Schema is the delivery system. When Perplexity or ChatGPT scans your site, properly
implemented schema makes it easy to pull:
- Your hours and emergency availability
- What neighborhoods you serve
- Your specialties and certifications
- Proof that real people trust you
Real-World Impact
One South Texas clinic added proper Organization, Service, and FAQ schema to their main pages. Within
45 days, AI tools began summarizing their services correctly and recommending them by name in response to
“who should I see for [condition] in Corpus Christi?” questions — even though their Google rank barely
moved.
Simple Schema Rollout Plan
- Make sure your business info (name, address, phone, hours) is correct everywhere.
- Add Organization / LocalBusiness schema to your homepage.
- Pick your top 3 services and add Service schema for each.
- Create an FAQ page and wrap it in FAQPage schema.
- Test everything in Google’s Rich Results Test and fix any errors.
Your Options From Here
Option 1: DIY Basic Schema
Focus on the basics:
- One clean Organization schema block
- Service schema for your main offer
- FAQ schema on your top question page
Don’t chase every schema type on day one. Clean and correct beats complicated and broken.
Option 2: Let Us Audit Your Schema (Free)
Our AI Snapshot includes a quick schema health check: what you have, what’s missing, and what’s broken.
Run My Snapshot →
Good for local shops, clinics, home services, and professional firms.
Option 3: Hand It Off Completely
Reyes Digital Solutions builds and maintains structured data for you as part of our AI visibility plans.
We keep it updated as your services, staff, and locations change — so AI never has to guess.
Bottom Line
Schema markup is no longer an “extra.” It’s the language AI uses to understand your business. Get it right
once, keep it maintained, and every other visibility move you make gets stronger.
Check your AI visibility now →
