What Exactly Is a Facts Page?
A Facts Page (or Fact Sheet) is a single webpage that lays out key information about your business in a clear, skimmable format. Unlike a narrative “About Us” page that might tell your company’s story, a Facts Page is typically a list or bullet-point rundown of need-to-know details. It might include:
- Basic Company Data: Founded date, founder(s) names, number of employees, locations served.
- Services/Products Overview: A quick list of what you offer (e.g., “Residential and commercial HVAC installation and repair”).
- Credentials: Licenses, certifications, awards, notable clients or projects.
- Contact and Hours: Main contact info, hours of operation for each location.
- Key Differentiators or Stats: e.g. “10,000+ patients treated” or “Voted #1 in Corpus Christi 2025”.
Essentially, it’s the high-level snapshot of your business. Someone who reads it should walk away with a solid understanding of who you are, what you do, and why you’re credible — all in under a minute.
Why Both Humans and AI Love Facts Pages
For human visitors: Not everyone has time to comb through your site. A Facts Page caters to the skim-readers and the info-hungry. Journalists, potential partners, or savvy customers often appreciate an easy-to-find page of facts when researching a company. It’s straight to the point. If someone is comparing you with another business, a Facts Page lets them quickly tick off their mental checklist (years in business, offerings, credentials) without hunting around.
For AI and search engines: this is where the magic really happens. Search engines like Google love clear, structured information. A well-made Facts Page is a treasure trove for them. It’s likely to earn a spot in the Knowledge Panel or info box when someone Googles your business. Even more, AI assistants and answer engines crave factual data. If ChatGPT or Google’s AI is answering a question about your business (or one that relates to it), having an official page with all your key details gives the AI a reliable source to pull from.
Consider a scenario: A user asks an AI, “How long has ABC Electric been in business and are they licensed in Texas?” If ABC Electric has a Facts Page stating “Founded 1995” and “State of Texas Electrical Contractor License #XYZ,” that AI can confidently include those facts in its answer. Without a Facts Page, the AI might scrape snippets from random pages or, worse, skip the specifics altogether.
Building Your Own Facts Page
Creating a Facts Page is straightforward, but there are a few best practices:
1. Decide on the Format
Most businesses use a bullet point or Q&A style format. Bullet points are great for brevity. Q&A (e.g., “Q: When were we founded? A: 2010.”) can make it a bit more readable and friendly. Either way, break the info into logical sections (General Info, Services, Credentials, etc.) with subheadings.
2. Keep It Updated and Accurate
A Facts Page is only as good as its accuracy. Make someone accountable for updating it whenever something significant changes (new award, new address, updated hours, etc.). If an AI pulls outdated info (say, an old address) because your Facts Page wasn’t updated, that misinformation can spread across search results and platforms.
Pro tip: include a “Last updated” date at the bottom of the page. It signals to visitors (and Google) that the page is maintained regularly.
3. Use Schema Markup
This is a bit technical, but adding structured data (schema) to your Facts Page can further help search engines. For example, you can mark up your founding date, contact info, address, etc., with the appropriate schema tags (LocalBusiness schema, Organization schema, etc.). This essentially highlights those facts in the code of your page, making them even easier for Google’s Knowledge Graph (and AI) to verify and use.
4. Sanitize and Simplify
A Facts Page isn’t the place for marketing fluff or lengthy explanations. Stick to verifiable facts and use clear language. If there’s any internal jargon or acronyms, either avoid them or explain them in parentheses. Remember, one big audience for this page is algorithms, which don’t do well with ambiguity. Clarity is your friend.
Where RDS Comes In
We’re big fans of the Facts Page approach because we’ve seen it work wonders. As part of our strategy:
- We help identify the key facts that should be on your page — the kind of information both customers and AI frequently look for about businesses in your industry.
- We build out a clean, well-structured Facts Page (with proper schema markup) on your site so that it becomes a go-to reference for any queries about your business.
- We ensure that the info on your Facts Page is consistent with what’s on your Google Business Profile, social media, and directories. Consistency boosts trust. If your site says one thing but your Facebook says another, AI might hesitate.
- We routinely review and update that page for you. As your business evolves (new services, new achievements, etc.), we keep your “single source of truth” truly up-to-date.
Bottom Line
In an era of information overload, a Facts Page cuts through the noise. It gives real people a quick way to learn about your business and gives AI tools a trustworthy data source to draw from. By consolidating your most important info in one place, you control the narrative and reduce the chances of errors or omissions. It’s a simple addition to your website that can pay dividends in trust, accuracy, and visibility.
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